To me BodyShop is natural beauty.Coming with a concept, I through what is natural and beautiful? Answer; nature.and then I thought about beauty. We strive for perfection in beauty, but innature everything that is beautiful is never quite perfect, but looks perfect.I then came to the conclusion that actually, the beautiful things are neverrepeated. That is to say, not two apples are ever the same. In nature, there isnever a perfect circle, hence the imperfections are what makes nature beautiful.Imperfections are what make us individuals. Imperfections make us perfectlybeautiful.

Perfectly Imperfect is a concept of being a livingorganism, appreciating beauty of all things natural.